C CONVICTION

For SaaS and technology investors

See what's behind the growth chart.

Six independent reviewers read the deck, the metrics, and the data room separately: product, security and compliance, go-to-market, market, financials, and a Devil's Advocate. A Chair turns what they find into one recommendation with page-level citations.

The problem

Where diligence usually breaks down.

01

Metrics without definitions

ARR that includes one-time services, net revenue retention measured on a flattering cohort, CAC payback that leaves out sales salaries. The Go-to-Market reviewer asks how each number was built, and anything the materials don't support is labeled an assumption.

02

Security gates enterprise revenue

A pipeline full of enterprise logos means little if the company can't pass a security review. A dedicated reviewer looks at SOC 2 status, data handling, past incidents, and exposure under rules like HIPAA or GDPR.

03

Moat or feature?

The Product reviewer asks what's actually hard to copy: the architecture, the data, workflow lock-in, or none of them. The Market reviewer looks separately at switching costs and pricing power.

04

Too many decks, not enough hours

A first pass that separates evidence from pitch shows which deals deserve a partner meeting, and gives you focused questions for the next founder call.

Your committee

The SaaS / Technology committee.

Product Reviewer
Product-market fit, architecture, differentiation, and whether the moat is real.
Security & Compliance Reviewer
Security posture, compliance certifications such as SOC 2, past incidents, and regulatory exposure.
Go-to-Market Reviewer
Sales motion, CAC payback, pipeline quality, churn, and net revenue retention.
Market Reviewer
Addressable market, competitive landscape, pricing power, and switching costs.
Financial / Venture Reviewer
Valuation, dilution, burn and runway, unit economics, and the capital needed to reach the next milestone.
Devil’s Advocate
The strongest evidence-based case not to invest, focused on risks the other reviewers are likely to miss.

Built for confidential materials

Private by default. Disciplined by design.

Your workspace is isolated from every other organization. Factual claims must cite the source material, and assumptions and judgments are labeled as such, so evidence and opinion stay separate.

Read about security and data handling →

Free to start

Bring a deal. Leave with a more defensible decision.

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Conviction is decision-support software, not investment, medical, or legal advice.